Factors Effecting the During Online Shopping: Case Study of Hyderabad City

Liaquat Ali Rahoo


This research is involved to know the behavior or attitude of Hyderabad consumers concerning online shopping. In this research, researcher fined the behavior or attitude of consumer when they are using the online shopping at Hyderabad. This research helps us to find out the issues (product guarantee, servicer/product cost, and varieties of product, product / service value, suitability, social norms and website design)    which are act as a factors of online shopping in Hyderabad and Hyderabad customer to accept online shopping as their primary mode of shopping.Results specify that high perceived risk is the most important and significant factor as compared to all other factors. Clients with lower level of education, trainings, income and who are female find it more difficult to accept online shopping. Barriers are also found complex for the clients without any prior online shopping experience. The study not only found the current online shopping trends, but also provided an insight into the future of online shopping in Hyderabad.

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