Impact of External Factors on Fast Food Business

Muhammad A Asdullah, Zohaib-ur-Rehman ., Rana Navid Ahmad


This paper investigates the impact of external factors on the fast food business. The major objective of this paper is to analyze Political, Economical, Social and Technological factors which affect the performance of fast food business. Qualitative method of research is used. The results show that external factors (political, economical, social and technological) have significant impact on the fast food business. To improve administrative performance and to make business prosper, organizations should focus on the factors which affect their business by taking repeated examination. Given the importance of understanding the PEST analysis with need to fill the niche of research on the topic in our country; this study is of high significance to academia and practitioners in the Hotel Industry.

Keywords:  external factors, political, economical, social, technological, administrative performance, fast food.

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