Attitude of Customers Towards Adopting of Mobile Banking (M-Banking( An Empirical Study From Pakistan)

Muhammad Irfan


In advancement of technology in the recent years also in the banking sector, this study has conducted for adding the value of advancement in banking and also benefits for the customers. This study has conducted to investigate the attitude of the customers in adoption of Mobile Banking( M-Banking) in Pakistan.  Primary data collection has been used based on five point likert scale from the target population that are the users of the Mobile Banking. Data were collected from three hundred users that also have account in different public and private banks.  Convenience sampling technique have been used in this study. This study  proved the customers have known about the advantages of the M banking and more satisfied by using the latest technology offered by banks for their accessibility in 24 hours. The main factors- performance expectancy, service quality both have a significant impact on the individual use behavior. Cross-sectional study encompass in it, therefore further should accomplish by incorporating the findings in order to re-collect the results.

Keywords :  Mobile Banking, Performance Expectancy, System Quality, Customer Satisfaction

DOI: 10.7176/ISDE/10-2-03

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN (Paper)2222-1727 ISSN (Online)2222-2871

1Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©