Intention of Consumers towards Product (A Case of Punjab Pakistan)

Abstract

The purpose of this study is to evaluate the attention of the consumer toward the product, and to observe how the color, font style and the element of the packaging become the cause of the enhancing the attention of the consumer. The target population of our research is the differents place of the Punjab city (Lahore, Multan, D.G.Khan. Muzafargrah and Layyah). 150 quantity of questionnaire are distributed among the respondents for gathering of the data and random sampling technique are used and statistical tool like the SPSS software were used for checking the questionnaire reliability and then analysis of variable done by the correlation test.. The research finding shows that the independent variables influence the dependent variable.

Keyword: Intention of consumer, font style, Color, Element of Packaging