Impact of Innovation on the Performance of Employees

Abdul Ghafoor Awan


The main objective of this paper is to explore the effects of innovation types including product, process, marketing and organizational innovation on different aspects of firm performance and employees performance such as innovative, production, marketing and financial performance in Unilever Pakistan. Data were collected through survey questionnaires from 200 respondents mainly from production, R&D and marketing departments of manufacturing companies. With the help of SPSS, data were analyzed by factor, reliability, correlation, and regression analysis. The results reveal the positive effects o innovation types on employee’s performance. Theoretical and managerial implications along with limitations for future research have also been discussed.

Keywords: Innovation types; firm performance; Unilever Pakistan

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ISSN (Paper)2224-6096 ISSN (Online)2225-0581

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