Analysis of the Design Demand for Mongolian Embroidery Products from the Perspective of Cultural Empowerment

Abstract

Taking Mongolian embroidery products as the research object, this study explores consumers' design needs for Mongolian embroidery products to enhance their overall satisfaction and cultural consumption demand for such products. The KJ-Kano integrated model was used to obtain specific design demand elements of consumers for Mongolian embroidery products, identifying must-be needs, one-dimensional needs, and attractive needs to clarify the optimization direction for product design. By analyzing the design demand elements of consumers for Mongolian embroidery products, the attributes of each demand element were classified and ranked. The design of Mongolian embroidery products needs to prioritize meeting must-be attributes such as rich colors and harmonious matching, highlight one-dimensional attributes such as fine craftsmanship and pure handmade production, integrate a modern sense of fashion, meet personalized design, and simultaneously focus on environmental protection and sustainable production. By accurately targeting specific groups, and enhancing brand influence through multi-channel marketing and cross-border cooperation, product competitiveness can be improved and cultural inheritance achieved.

Keywords: Kano model; Affinity diagram method; Mongolian embroidery; Consumer demand; Product design; Attribute classification

DOI: 10.7176/ADS/115-06

Publication date: October 30th 2025