Research on the Intention of Subway Public Art Reception Based on TAM

Abstract

Objective: This study investigates how metro public art influences the public’s willingness to engage with and accept it, with the goal of providing theoretical guidance for designing works that resonate with public aesthetic preferences. Methods: Drawing on perceived value theory and the Technology Acceptance Model (TAM), an acceptance mechanism framework was developed. Key influencing dimensions were identified through theoretical analysis, and corresponding hypotheses were formulated. A questionnaire survey collected 252 valid responses, which were subjected to reliability and validity testing. Structural equation modeling using AMOS software was employed to test the proposed hypotheses and assess model fit. Results: Positive guidance was found to have no significant association with perceived ease of use. In contrast, both “internal imitation” and “construction valley value” exerted significant positive effects on perceived usefulness and perceived ease of use. Conclusion: Perceived usefulness and perceived ease of use are critical determinants of public acceptance intentions. Enhancing these two factors can effectively increase public engagement with metro public art, foster greater acceptance and aesthetic appreciation, and ultimately strengthen its social service value.

Key words: Metro Public Art；Technology Acceptance Model；Perceived value；Structural Equation Mode

DOI: 10.7176/ADS/115-03

Publication date: October 30th 2025