Meet the Others: Comprehending Crowdsourcing Graphic Design Practice in Indonesia

Taufik Murtono, Santosa Soewarlan, Didit W. Soewardikoen, Guntur .


Visual communication design (VCD) research has so far been dominated by the study of artifacts rather than the design process. The study of the VCD process from a design perspective has not been taken seriously. The stagnation of research for design is influenced by the establishment of the modern design world along with its standard methods. Meanwhile, the world has changed, supported by advances in internet technology that is forming new systems and arrangements. Crowdsourcing is a phenomenon when the internet as an information medium develops into social media and crowd-based capital. The industrial revolution 4.0 gave rise to new companies with information technology platforms. One popular area of ​​crowdsourcing is graphic design. The graphic design crowdsourcing page brings together a community of designers and clients from all over the world. Indonesia providesone of the biggest graphic design crowdsourcing actors in the world. This research tries to go beyond standard, by preferring a study of designer community. Community members are seen as subjects who have knowledge of work experience in crowdsourcing graphic design systems. The large number of crowdsourcing designers in Indonesia who have survived in the community since 2008 certainly wasnot instantly formed. The phenomenon of crowdsourcing graphic design community in Indonesia in building theirexistence can be important knowledge when we are open-mindedly examiningthe presence of others.

Keywords: Crowdsourcing, concept, graphic design, community, Indonesia.

DOI: 10.7176/ADS/76-03

Publication date:September 30th 2019

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