Conceptual Gaps in the Issues to Resolve Visual Complexities: A Contextual Evaluation of the Inspirations and Motivations in Enhancing Perceptions and Practices of Creative Thinking

Abstract

This study addresses issues related to conceptual development of visual literacy skills, through a critical examination and evaluation of the role of effective visual design and its ideation through art and design practices.   Research into the role of creative thinking as an emerging professional field of practice seeks to explore the depth of market dependence on the experiences, knowledge contribution and skills of designers for socio-economic advancement and cultural enrichment.   In the broader cultural transformation marked by technological progress and a developing global marketplace, creative thinking and visual literacy are much sought after resources, be it on its own merit, as well as through collaborative ventures which incorporate insights from behavioural and marketing psychology, technology and media.   As a form of cultural capital, artistic and creative resources help us understand the interrelationships between cognitive and emotional dimensions, how these factors help shape the totality of our cultural environment, innovate designers’ working practices, and engage groups in society.   The objective of study is premised on understanding how visual and new media literacies develop in tangent with the complexities and challenges of answering and edifying human needs, requiring comprehension, evaluation and interpretation of information.   This research study examines visual literacy’s effects on learning processes from acquiring facts, opening discussions, shaping reactions, creating ideas, reforming communities and enhancing social engagement.   Qualitative interviews with practitioners establish attitudinal perceptions that the development of visual competencies must take into account socio-cultural contexts, inspirations and motivations critical to facilitate engagement in creative and market-driven environments.   Findings provide pragmatic insights on how to cultivate and support improvements in ethical design practices, and in concluding, suggestions are offered for designer practitioners to discuss ways to critically use, evaluate and produce professional visual work throughout their careers.

Keywords: aesthetics, creative thinking, design, socio-cultural, visual literacy