A Study on the Emergence of Hipster (Artificial Buttocks) onto the Ghanaian Fashion Market and its Marital Implications

Gbadegbe Richard Selas, Agra Florence Emefa, Amankwa Joana, Elizabeth Obinnim


Fashion can simply be described as the way a group of people dress at a particular time. It is therefore an undeniable fact that fashion is dynamic. It is not static, it changes with time. There are different types of clothing but most of them are meant to make the wearer comfortable and attractive to the on-looker. However, recent developments in Ghana and the world over suggest that there is more to fashion than the eye can see. Clothing are now been manipulated to fulfil almost all the needs of mankind. Our women folk go all length to put on anything that would attract the opposite sex. The current use of hipsters and padded panties to deceive the male folk can best be described as genius. Some men fall prey to this type of deceptive dressing only to come to the realization that it was a farce. Having all these as a backup, it became prudent for the researchers to embark on this study by relating the deceptive way of dressing to marriage to find out whether there are any effects to be addressed. Considering the nature of the research topic, the qualitative (descriptive) survey approach was adopted for the study. This method was used extensively to collect, collate and interpret data. Out of a target population of five-hundred (500) respondents, a sample of one-hundred and fifty (150) was derived using the random sampling technique. More females (84.7 %) participated in the study than males because they are mostly involved in the wearing of hipsters and padded panties while their male counterparts are the beneficiaries of the beauty espoused by them. According to the findings of the study, most men put high premium on physical attraction as one of the criteria for selecting a future wife. Also, (0.2%) of divorce cases in Ghana can be attributed to deceptive dressing. It is therefore recommended that hipsters and padded panties should rather be worn in marriage to attract the male spouse and also to conceal deformities on the body rather than wearing them during premarital relationships which can lead to misunderstandings.

Keywords: clothing, deceptive, hipster, marriage and padded panties

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