A Study of the Organisational Input into the Industrial Design Postgraduate Programme of Ahmadu Bello University, Zaria

Sale, P., Maiwada S., Ahuwan A. M., Aboderin A. O.


This paper attempted to examine the organisational input into the Industrial Design Postgraduate Programme of Ahmadu Bello University, Zaria. The specific input variables studied include the staff situation, enrolment of candidates, communications policies, plans, facilities and funding of the Postgraduate Programme. The paper attempted to find out if the quality of input into the Postgraduate Programme has helped it to achieve the development of its communications mechanisms and successes in its internal and external operations.  All the staff and students on the programme were included in the study. The data was collected using questionnaires and content analysis. Content analysis and descriptive statistics such as percentages and sums were used for computing the data. The data revealed inadequate staffing, lack of enrolment plans, non participation of staff and other stakeholders in enrolment of candidates, absence of cohesive internal and external communications policies and organisational plans, very poor state of facilities for training and research as well as dearth of funds. These conditions have adversely affected the development of relevant plausible organisational communications channels that could have directly fostered internal consistency, encouraged viability and sustained effective marketing approaches by the PG Programme to its targeted external environments. The study recommends a total overhaul of the input variables and regular auditing of all the formal communications mechanisms in order to increase relevant variety as well as eliminate conflicts emanating from scarcity of resources and the flourishing of the grapevine in the Postgraduate Programme.

Keywords: Organisational input, Communication, Organisational viability, Internal environment, External environment, Innovation.

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ISSN 2224-6061 (Paper) ISSN 2225-059X (Online)

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