Environmental issues in property marketing strategy

Abstract

This study identified the current housing developer are facing difficulties to reach  the target profit margin within the specific time frame due to the lack of environmental elements in marketing strategy as well as the strategic solutions through the internal design and external synthetic natural environmental facilities that can reach to the  success point. As an effect half of the world’s population now lives in the cities. By 2030, 60% of the world will reside in the urban areas and by 2050, the proportion is likely to reach 75%. Much of the urban growth will come from cities in Asia, especially China and India. Of the projected 5.3 billion urban populations in the developing world in 2050, Asia will host some 63% or 3.3 billion urban dwellers.

Keywords: Environmental issues, strategic marketing, target customers, synthetic natural environment, sustainable property business.