Nietzsche’s Idea of the ‘Will to Power’ and its Implications for Globalization and African Cultural Values

The Will to Power represents Nietzsche’s critical, analytic, deconstructive and interpretive tool, while globalization designate a doctrinal process of advancement and increase in interaction among countries, facilitated by progressive technological development, communication, knowledge and skills, as well as interaction of cultural values, systems and practices. Globalization, as a doctrine, has brought with it both negative and positive values, and has invariably posed serious challenges to Africa in relation to the erosion of her cultural values, especially, her most cherished cultural values. This challenge becomes very significant, especially with regards to the fact that these values are Western oriented and, in most cases, not congenial with the African cultural milieu. The implication of this phenomenon is the increase in the rate of cultural adulteration of Africa by the West and her epistemic dependency on the Western world. In line with the above, the problem this paper tackles is how to harness the positive values of globalization while, at the same time, checkmating its ugly effects on African cultural values. The main purpose of the paper is to provide a way of tackling the challenges posed by globalization, on African values system, while strategically mapping out a way of harnessing its positive principles. Using the method of historical hermeneutics and textual analysis/exposition, this paper argues that Nietzsche’s principle of the Will to Power, as a deconstructive and analytic principle, constitutes a sifting tool towards harnessing the positive values of globalization on African culture while, at the same time, checkmating its ugly menace. dependency.

The speed of globalization in the world has led some scholars to propound the idea of a global culture, which is practically impossible. However, because of time and space, we will not like to delve deeply into the argument concerning the possibility of the emergence of a global culture. However, since most of the Western values that come into Africa, as a result of globalization, are not congenial with the African cultural milieu, do they not constitute a serious threat to the erosion of African cultural values? This is the main focus of this paper. However, before delving fully into this reflection, it will be apposite to put Nietzsche's idea of the Will to Power in perspective, which is a deconstructive and analytic tool, and which this paper recommends as a solution to the problem posed by globalization with regards to the extinction of African cultural values.

Nietzsche's Idea of the Will to Power
The will to power represents Nietzsche's analytic, deconstructive and critical tool (Oluwagbemi-Jacob and Ojimba,p.76). He explicitly underlines and affirms, in various ways, that everything that exists is, at bottom and, in its very totality, will to power. This means that "the essence of the world is will to power" (Nietzsche, 1967, p. 148). Life also, for Nietzsche, is will to power. The most intimate (fundamental) essence of being is, also, will to power. Thus, there are no ultimate things, in themselves, but only formations of the will to power. That is to say that, the will to power, for Nietzsche, is the most fundamental explanatory principle of reality.
It is important to discard, from the beginning, as a gross misconception, any interpretation of the will to power that is solely psychological or anthropological. So construed, it would simply be synonymous with hunger for power, and it would be a matter of each individual desiring to dominate the others and to subjugate things (Oluwagbemi-Jacob and Ojimba,p.76). It can easily be shown that such a will would, in reality, be impotent, constantly suffering from an inadequacy and undergoing a perpetual nostalgia.
Nietzsche characterizes the will to power as deeply rooted in the notion of becoming rather than a substance or a substrate. For him, "it is the force, behind all forms" (Lingis, 1985, p.38). It is not just power or force, but will to power: always will for more power. For Nietzsche, it is neither structure, "telos," nor meaning, but continual "sublation" of all "telos," transgression of all ends, production of all concordant and contradictory meanings, interpretations and valuations. It is the chaos, the primal fund of the unformed -not matter, but force beneath the cosmos, which precedes the forms and makes them possible, as well as transitory. He maintains that "the will to power is an abyss: the groundless chaos beneath all the grounds and all the foundations, which leaves the whole order of essences groundless" (Lingis, 1985, p.38).
As explained above, the will to power represents Nietzsche's deconstructive and analytic tool, as well as his unique style of questioning. In his estimation, it a flexible and dynamic tool, which is deeply rooted in the notion of becoming, endless interpretation and creative possibilities. For him, it is a critical and non-dogmatic principle, which does not accept any idea without challenging it. It designates the ability to challenge and the courage to critically question the basic foundations of thoughts, beliefs, ideas and assumptions, which are uncritically and dogmatically accepted as true, absolute, objective, unconditional and unquestionable. He conceives the will to power as a tool of liberation and a new way of thinking beyond the hegemony of Western authority, Western epistemology and Western metaphysics. This informs the reason why he conceives his entire philosophy as a counter-movement to Western traditional way of thinking and authority as represented by Platonic Western philosophy and authority. This is particularly, because, western culture, according to Nietzsche, posits itself as the absolute culture and final authority and conceives every other culture or reality as a sub-standard. For him, Western civilization advocates for a universal culture which, for him, is practically impossible and amounts to cultural domination of the West over other cultures. Based on this, Nietzsche advocates cultural perspectivism or pluralism, which is a cultural principle that accommodates every other way of thinking and accords respects and recognition to every other culture. What Nietzsche attacks, here, is the influence and hegemony of one culture over another, in form of globalization and western civilization. This can easily be noticed, for example, in Africa, where there is a blind adoption of Western culture, in the name of Western civilization, which is posing a serious threat to the survival of African cultural values. This is because, most of these western values, trooping into Africa, in the name of globalization and western civilization, are not congenial with African cultural milieu. Consequently, they constitute a threat to the continual existence of African culture, as most of our cherished cultural ideals have gone into perpetual extinction and permanent oblivion. This idea or reason was what informed Nietzsche's critique on western values and authority because of their hidden and deceptive attempt to subjugate, dominate and relegate other cultures to the background. He, therefore, embarked on his philosophical movement of the Will to Power, which is a dynamic, analytic, critical and deconstructive principle, that does not accept any idea without, first of all, challenging, scrutinizing or criticizing it. Consequently, African culture can borrow a leaf from Nietzsche's deconstructive tool of the will to power to scrutinize and regulate the inflows of Western culture in form of globalization, which is constituting a serious threat to the survival and continual existence of our most cherished African cultural values.

Globalization, African Cultural Values and the Will to Power
As pointed out above, globalization designates "a process of advancement and increase in interaction among countries and peoples, facilitated by progressive technological development, communication, knowledge and skills, as well as interaction of cultural values, systems and practices" (Nsibambi, 2001). Globalization, no doubt, has made tremendous progress in improving the quality of lives of people around the world. However, the explosive consequences they portend, especially, with regards to the erosion of African cultural and democratic values, are paradoxical.
Some scholars are of the view that the negative effects of globalization, for instance, far more outweigh the positive effects. Thus, it was their opinion that Africa has been the worst hit for the negative impact of globalization. This implies that "globalization is more of a curse than a blessing." (Oseni,n.d,p. 4). Globalization has been the engine room for the propagation of Western culture on African soil. The greatest venture, upon which the negative impact of globalization rests on Africa, is on her cultural heritage, egalitarian and democratic principles. The forceful integration of Africa into globalization through slavery and colonialism has led to the problem of personal identity and cultural dilemma for the African (Oseni,n.d,p. 5). In line with this, Maduagwu opines that "ever since their experience with colonialism, African countries have been unable to independently articulate or chart their own history, politics, culture and identity (cited in Oseni,n.d. p. 5). The apparent display of Western cultures and values in Africa, by Africans, is a testimony to the erosion of African cultures and values. The traditional African cultural values are fast going into extinction due to the negative impact of globalization. The African values, democratic principles and economies are fast degenerating because of "their replacement with the cultural values of the more technologically and economically advanced Western countries" (Oseni,n.d.,. According to Ogunjimi and Allah, "the peculiar Nigerian cultural values, like languages, are being eroded by the pop culture brought about by globalization. Greeting norms, cuisine appearances, custom, occupations, religion and cultural components are giving way to acculturation -the suppression and subjugation of African culture -a tragic phenomenon that is fast destroying the original cultural complexion of, not only the budding generation, but even the adults" (cited in Ugbam, Chukwu & Ogbo, 2014, p. 66). Similarly, our educational system is not left out of the ugly effects of globalization. In this connection, Odimegwu (2005) was of the view that "at the various levels of education, particularly the secondary and tertiary institutions, teachers and pupils, lecturers and students engage in various forms of corrupt practices, which negate the communal spirit and are detrimental to the goals, which education ought to achieve. For him, "such evils as admission racketeering, exam malpractice, sexual harassment of students by lecturers and vice-versa, sale of marks, lack of sense of duty, indifference to social responsibility and public property, indecent dressing and the general decay of the moral sense, all culminating in abysmally low performance of students, are now common features of most secondary and tertiary educational institutions" (cited in Ugbam et al., 2014, p. 66).
Some writers see African cultures as being too weak, when compared with Western culture and consequently bound to loose in battle against Western culture. It is line with this idea that Oni (2005) opines that "the situation in Africa, today, is so pathetic as a result of the gradual admittance of western culture, at the detriment of our own culture. Africa has consequently changed from a land of culture and nature, and of tradition and rural setting, where the cockcrow signals the dawn of a new day" (cited in Ugbam et al., 2014, p. 66). Similarly, Nicolaides (2012),in accessing the level of cultural adulteration and decadence among the South African youths, has this to say: "the younger generation of teenagers in south Africa have, for the most part, abandoned their African culture and language, and often religion and try to be hip-ups by imitating their mainly American rap artist role models, who, for most part, display an acute lack of values and act immorally on television shows, and who promote promiscuous behaviour, especially, in the lyrics of the music they write" ( cited in Ugbam et al., 2014, p. 66). The disappointment, here, is that the youths, who are supposed to be the carriers and transmitters of African culture, from one generation to another, are the ones working towards its erosion as a result of the influence of Western culture on them. This situation is highly deplorable, especially with regards to the fact that the youths are the vital segment of the society, who are supposed to be instrumentals in the promotion of African cultural values. Regrettably, the mentality and thought patterns of the African teenagers have been conditioned and patterned by their indiscriminate exposures and influence by Western cultures. This culture now serves as a standard within which their entire lifestyles are conditioned. The implication of this ugly phenomenon is the increase in the rate of cultural adulteration of Africa by the West and the continuation of her epistemic dependency on them. This is because, one who structures the thought pattern of another and his entire lifestyle also conditions his/her perception of reality. To this extent, one can conclude that the African epistemology (thought patterns) and their metaphysics (perception of reality) have been drastically influenced by the Western culture. This influence is glaring, especially, with the African youths, and this is the fall out of globalization.
Globalization has further instituted a radical shift from the African value of communalism to that of extreme individualism. Africans are now cultivating the materialistic and individualistic habits previously associated with Western culture. The culture of individualism is fast eroding the values and ideas of the extended family-system, which Africans are known for. Excessive materialism has, for instance, changed the religious character of the Research on Humanities and Social Sciences www.iiste.org ISSN 2224-5766 (Paper) ISSN 2225-0484 (Online) Vol.9, No.20, 2019 traditional African Igbo society of Nigeria (Obioha, 2010). In a similar manner, "most women in Africa, today, dress half-naked while their male counterparts braid their hairs, put on earrings and nose-rings and wear torn clothes or rags all in the name of fashion. Generally, globalization has brought about the decline of the traditional world, the undoing of the old cultural set-up, and the rapid erosion of old values" (Ohioha, 2010, p. 4). This is a clear indication that the African culture is speedily running into perpetual extinction.
Nietzsche's idea of the Will to Power can serve as an antidote towards cushioning the ugly effects of globalization on African cultural values. His concept of the Will to Power represents a deconstructive, interpretive, critical and analytic tool, which is deeply rooted in creative possibilities, endless questioning and critical interpretation.It is a critical and non-dogmatic tool, which does not accept any principle, without challenging it. It designates the ability to challenge and the courage to critically question the basic foundations of thoughts, beliefs, ideas and assumptions, which are uncritically and dogmatically accepted as true, absolute, objective, unconditional and unquestionable. It designates a unique style of questioning that unravels or critically unmasks the hidden agendum behind any doctrine or idea. This reminds one of Socratic style of questioning. It instills courage, critical literacy and critical-mindedness in the minds of its adherents and enables them to challenge any idea or authority. It conceives nothing as absolute, but represents everything as interpretation of the human mind. This principle can instill the sense of criticality and critical-mindedness needed in Africa to checkmate the ugly menace and influence of globalization. It can instill critical literacy in the mentality of our Africa leaders to curtail and control the inflow of Wester ideas, which are responsible for the basterdization of African culture. This is not to say that globalization has not brought with it any positive thing, but only to constructively and critically accept any foreign ideal. Although Nietzsche is not an African, but a German, but his principle of the Will to Power, which is vibrant and dynamic principle, when properly and rightly applied, canhelp the African society in constructively and critically checking the ugly influence of globalization on African culture.
Nietzsche was critical of traditional philosophy, as represented in the Platonic philosophy, because of its tyrannical and hegemonic tendencies. This is because, for him, the Platonic Christian authority cultivated a method of thinking (epistemology), a notion of "good" (morality) and a method of reality (metaphysics) that suppressed other thought systems. It tried to cultivate the emergence of a universal culture which, for Nietzsche, was practically impossible. This reason informed Nietzsche's attack on Platonic philosophy. This same situation is applicable in today's Africa. Globalization is an attempt to lure African culture into a universal cultural pool, in which it will be weak to compete with other stronger and higher cultures. The consequences of this will be the erosion of African culture and over-dependency on Western culture. Nietzsche's principle of the Will to Power can, therefore, act as a salvaging ground, for Africa, in the sense that it can instill the sense of constructive thinking and critical borrowing of Western ideas while, at the same time, preserving her most cherished cultural values and ideals. This attitude will culminate into African cultural elevation, instead of cultural extinction. This can further be explained in the theory of the Superman, which is the highest expression of the will to power.

The Superman, Globalization and the African Culture
The theory of the superman, as propounded by Friedrich Nietzsche, represents another way of curbing the ugly menace of globalization and its negative effects on African culture. It is not a personality that would result from the practical application of Nietzsche's philosophy to life. For him, it is the highest embodiment and manifestation of the Will to Power. It designates a new way of thinking beyond the hegemony and tyranny of Western civilization. It is a deconstructive and critical way of harnessing the positive values of globalization, while at the same time, checkmating its ugly effects on African culture (Ojimba and Bruno, 2019).
Nietzsche's concept of the superman was fully discussed in his most favorite book: Thus Spoke Zarathustra, which he described as "a book for all and none" (Nietzsche, 2006, p.iii). The superman is the theme of the first speech in Zarathustra's prologue, which he presented to the crowd, who gathered to hear him (Nietzsche, 2006, p.5).The theory of the superman "would be a myth, which possessed truth, in so far as it enables the higher type of man to develop his full potentials" (Chukwuelobe, 2012, p.45). It is the affirmation of life -saying yes to life, and not no to life's challenges. The superman represents the affirmation of one's full potentialities, freedom and creativity. It designates the essence of humanity; that is, the highest principle or development of humanity. It is a statement of freedom and liberation of man from the tyranny of Western cultural absolutism. It is important to note, as earlier pointed out, that Nietzsche's superman is an ideal postulation and not a personality that would result from the practical application of his philosophy to life.
Nietzsche's superman does not negate life but affirms it. It represents the capability to transform the world and uphold one's freedom, potentiality and creativity (Ojimba and Bruno, 2019).. However, the superman can only accomplish this through the forceful rejection of cultural subjugation and domination of his culture by a foreign culture. The superman is "the noble type of man, who creates his own values and who combines the beauty and strength of the animal, with intellectual powers, which will enable him to resist the domination and subjugation of his culture by foreign ideals" (Roubiczek, 1966, p.32). The superman is "the master of the earth" (Nietzsche, 2006, p.3), fulfilling the mission of the earth and giving meaning to history. In other words, he is a law giver, a law interpreter and one who directs the affairs of the earth -a man-god.
The superman is also an embodiment of life-affirmation through the acceptance of the totality of life and the suffering entailed in living. Nietzsche posits the superman as a being, whose distance from conventional humanity is greater than the distance between man and beast. Thus, "the superman rejects all conventional human practices and values and invents his own value, which in relation to the existing values, will be new ones" (Nietzsche, 1966, p.135). He represents "the essence of humanity" (Heidegger, 1977, p.98) -one who breaks the tradition of cultural and epistemic dependency on foreign values. The superman is not necessarily a perfect physical specimen, a strong, healthy, athletic man, but an expression of free spiritedness. A sublime man could have the highest value, even if he is terribly delicate and fragile, because, an abundance of great and rare things have been bred and preserved together in him.
When Nietzsche speaks of a 'higher type' that will become the 'higher aristocracy of the future', he is talking about the superman. This is the same group that is depicted as "'the future masters of the earth,' the 'legislators of the future,' the 'free spirits of the future,' the coming 'master race,' the coming 'ruling caste'-all of which must mean the same as his 'higher sovereign species,' his 'stronger race,' or 'stronger type'" (Fortich, 2010, p.75-80). Thus, the superman represents an expression of a strong will and free spiritedness -an affirmation of one's full potentialities, freedom, creativity, natural drives, strength of the spirit and energy. It is a man, who has a strong will to liberate himself from the dictatorship of foreign culture which, in Nietzsche's estimation, has enfeebled man, denied his freedom and creativity and made him incapable of facing his life's challenges. This enfeeblement of man by western civilization informed why Nietzsche declares the death of God which, for him, is the death of Western ideals, and why he is critical of Western civilization.
African societies need supermen as leaders, who will liberate the African mind from the epistemic dependency of the Western world. Nietzsche's theory of the superman represents an antidote for decolonizing the mind of an average African. It designates a window of epistemic freedom, cultural independence and ontological elevation of the African personality. This theory will enable African leaders affirm our cultural identity, ontological freedom and the existence of the African man. It will facilitate a critical, pragmatic and deconstructive applications of the values of western civilization, while intelligently curbing its negative values on African culture. In addition, it will enable African leaders put a final stop to Western epistemic dependency and cultural hegemony, as well as open a new window of thinking for the African leaders. This will help the Africans affirm their existence and position in the speedily globalizing world, while preserving our most cherished African cultural values and ideals. This will also enable our leaders to understand that our uniqueness is our identity and beauty. This is not to say that Africans should be backward in their thinking, but only to say that African leaders should critically, constructively, pragmatically and intelligently adopt western values that will complement our African identity, instead of ignorantly or blindly keying into the spirit of globalization that will eventually constitute a foundation for the erosion and perpetual extinction of African culture. Nietzsche's theory of the superman, which he describes as the highest manifestation of the will to power, thus represents this critical, intelligent, constructive and pragmatic way of thinking beyond the hegemony of Western tradition and civilization, as it will culminate in harnessing African potentiality, creativity, uniqueness and finally, the affirmation of African cultural freedom, existence and place in the comity of nations. Nietzsche's theory of the superman is liked to his idea of 'perspectivism,' which emphasizes endless interpretations.

'Perspectivism,' Globalization, African Values and the will to Power
Nietzsche's will to power, as has been pointed out above, is a deconstructive as well as an interpretive principle. Nietzsche is of the view that the will to power is the name for the perspective from which everything is interpreted and deconstructed as a process of interpretation that constantly attempts to overpower other earlier interpretations. The deconstructive nature of the will to power manifests itself in this interpretive process. It situates itself among interpretations that are competing with one other and, by doing so, it accounts for a plurality of interpretations. For Nietzsche, therefore, it does not divest the world "of its rich ambiguity" (Nietzsche, 2001, p.237) as did dogmatic Western civilization. This implies that the will to power opens up an infinite plurality of interpretations: it is the principle of cultural plurality, which is against the cultural monism or absolutism posited by globalization and Western civilization. Particularly, this explains why Nietzsche is of the view that "facts are precisely what there are not, only interpretations" (Nietzsche, 1967, p.267).For him, there is no real world, other than this one that exists in a process of interpretations trying to overpower one other. This is particularly intended to dismantle the dogmatic Western civilization during his time, which he analyzed in terms of decadence and madness. Nietzsche was trying to launch a coherent attack on the values of civilization, which he believes have enfeebled man, 'hegemonized' and made him incapable of affirming his uniqueness and identity -to express his full natural drives or potentiality, which is his will to power. Ultimately, Nietzsche's approach, here, is very deconstructive of the Western authority during his time. He intends to represent the Western values and ideals only as a perspective, which cannot posit itself as the absolute principle, or absolute culture, which every other culture should emulate. His whole idea, here, is to dethrone the Western authority from their cultural pre-eminence assigned to them by Research on Humanities and Social Sciences www.iiste.org ISSN 2224-5766 (Paper) ISSN 2225-0484 (Online) Vol.9, No.20, 2019 the doctrine of globalization and Western civilization.
Nietzsche is of the view that any culture that exist, in reality, is an interpretation, which is moved by the will to power. This means that, in Nietzsche's view, the will to power is another name for the interpretive and deconstructive process. For him, as there is no interpreter (culture), who could back out of this process of interpretation (the subject is also a figure of the will to power and, as such, an interpretation), so there is no subject matter of the interpreting process, except that which is, itself, already an earlier interpretation. This implies that, for him, reality is made up of endless interpretations and re-interpretations. His process of deconstruction takes its root from this principle of interpretation and re-interpretation. This implies that in Nietzsche's estimation, every culture is just a perspective or an interpretation, which should not claim superiority or domination of other cultures, in form of globalization or civilization. Therefore, since every culture is just a perspective or an interpretation, the idea of one culture positing itself as a universal culture (which is what globalization is indirectly enforcing) is, for Nietzsche, a cultural genocide and misnomer. Thus, by defending the idea of 'perspectivism' and interpretation, Nietzsche defends cultural pluralism and imposes the definition of culture as a text, which is just an interpretation, and which should not see itself as the only existing culture -the idea of cultural monism. This is what globalization has intended to accomplish. In African societies, today, African youths now emulate Western culture, which they see as one and only superior culture. Our most cherished cultural ideals are fast going into extinction. For instance, due to uncontrolled inflows of Western technology, which accelerates the speed of globalization, like the internet and other electronic applications, pornography has become a thing of the day for African youths.
In today's African society, pornography is made available to the average African youth just at the click of a computer mouse. For young people growing up in this era of ever-new and accessible technology, which is a twin sister of globalization, it is almost impossible to avoid exposure to pornography. Consumption, particularly for young men, has become normalized. The ways young people understand and experience gender and sex are being influenced by what they -or their partners or peers -observe in porn (Crabbe & Corlett, 2011, p. 12).Technology, as the twin sister of globalization, has assisted in this movement of porn to the mainstream by providing ever cheaper and easier ways of manufacturing sexually explicit material and by providing platforms through which to deliver this material. It enables easy access to the multitude of free pornographic images available online. Significantly, this can be done anonymously (Crabbe & Corlett, 2011, p. 12).
Access to explicit imagery is only part of the story of the mainstreaming of pornography. The pornography industry has had an incredible influence on African culture and this is made possible through the internet technology, which comes with the spirit of globalization. A porn aesthetic has thus pervaded African culture and this can be found in the areas of fashion, music, entertainment and behaviour. This is evident in the billboards, music videos and designer stores that shape the desires and imaginations of a younger African mind (Crabbe & Corlett, 2011). It is not just that African culture has become more sexualized; but the imagery of the pornographic erotic has shaped the sexualisation of African culture. There are certain porn insignia that are now commonplace among African youth within the African culture, such as the use of porn labels and messages on clothing. The pervasiveness of this porn signature provides a kind of legitimacy to porn itself. This ugly situation, which is made possible through the internet technology, which is an outcome of globalization is lamentable. In the traditional African context, youths, especially young girls, avoided nude images and pre-marital sex experience for fear of social punishment usually meted out to those who lose their virginity before marriage. Today's situation indicates a sharp deviation from what was obtainable in the traditional African setting. Globalization, through its accelerator, which is technology, has made it easier for the young youths to have free access to erotic and sexual images, especially through the internet technology. This is, because, "the internet is a widely accessible, anonymous and unregulated marketplace -people can access the sorts of material that, in the past, they may have had to work harder andbe more discrete to consume" (Crabbe & Corlett, 2011, p. 12). This constitutes a serious threat to the erosion of African cultural values.
Nietzsche's idea of perspectivism or endless interpretation, which is driven by his principle of the will to power and which is a dynamic, critical and deconstructive principle, can help African society launch a coherent and organized attacks on this ugly influence of globalization on African culture. It will instill critical literacy in African mentality that will enable it critically and constructively checkmate the inflows of Western values and their negative effects on our most cherished African cultural values. Nietzsche's perspectivism, which is another highest manifestation of the will to power, will enable the African leaders effectively deconstructs the ugly menace of Western ideals, which they will come to see only as a cultural perspective or a cultural interpretation in a comity of cultural interpretations of perspectives, in which every culture affirms its uniqueness, identity and existence and not succumbing to the hegemony of other cultures, in the deceptive form of globalization or western civilization. Thus, what Nietzsche intends to accomplish with his idea of cultural perspectivism is to defend the idea of cultural pluralism as against cultural monism or absolutism. This will enable African culture have a say in the comity of cultures and come to the realization that our cultural uniqueness is our identity and beauty.