Tibebe, Salelaw, Gashaw
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Vol 18 (2015) - Articles
The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry
Abstract
PDF
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Vol 22 (2016) - Articles
The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry
Abstract
PDF
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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