Tizazu, Lamesgin Ayele
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Vol 44 (2018) - Articles
The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products
Abstract
PDF
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Vol 45 (2018) - Articles
The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products
Abstract
PDF
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ISSN 2422-8451
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