Munyoki, Justus M
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Vol 44 (2018) - Articles
Influence of Brand Assets on the Choice Criteria of FMCG Products Among Bcom Students of the University of Nairobi
Abstract
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Vol 87 (2022) - Articles
Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya
Abstract
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Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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