Vol.47 and Vol.48 (2018) Journal of Marketing and Consumer Research

Vol 47 (2018)

 

Vol 48 (2018)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Characterizing Smallholder Maize Farmers’ Marketing in Kenya: An Insight into the Intra-Household Gender, Wealth-Status, Educational and Credit Access Dimensions PDF
Dennis Etemesi Olumeh, Rahma Adam, David Jakinda Otieno, Willis Oluoch-Kosura 1-10
Impact of E-Marketing on Consumer Buying Behavior PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Meshari Abdullah Alayed 11-16
Investigating the Effects of Customer Complaints and Feedback Management on Customer Satisfaction in Select Banks in Anambra State, Nigeria PDF
Oranusi, Ifeanyichukwu N, Okolo, Victor O, Wali, Kemkamma, Mmamel Zita U, Obikeze, Chinedum O 17-39
Honey Marketing in Ada Berga District West Shoa Zone, Oromia Regional State, Ethiopia PDF
Etenesh Mekonnen 40-43

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 26 (2016) Journal of Marketing and Consumer Research

Vol 26 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Analysis of Market Prices of Selected Agricultural Commodities in Akwa Ibom State (1996-2014) PDF
Ekanem Abasiekong Etuk, Mfonobong Okokon Effiong 1-6
Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia PDF
Dawit Setegn Hailegiorgis 7-16
An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria PDF
Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M 17-22
Marketing Strategies Impact on Banking Indusetry (A Case Study of Fidelity Bank of Nigeria Plc) PDF
Ruth Haruna Wazis, Mobayo Olusegun Temitope, Iliya Usmana 23-30
Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak 31-39
An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan PDF
Muhammad Mehtab Qureshi 40-58
The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya PDF
Ojala Daphen Otieno 59-64
Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana PDF
Hayford Amegbe 65-72
Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry PDF
Chepkwony Joel 73-84
Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study PDF
Abu Sadat Mohammed Sayem 85-98
Analysis of Potato Seed Tuber Value Chain: Implication for Private Sector Development: The Case of Small Scale Farmers in Jeldu District of West Shewa Zone, Oromia, Ethiopia PDF
Getachew Biru 99-111
The Impact of Celebrity Endorsement on Consumer Buying Behavior PDF
Humaira Mansoor Malik 112-127

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451