Vol.57 – Vol.61 (2019) Journal of Marketing and Consumer Research

Vol 57 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Analysis Marketing Behavior of Honey in Oromia Regional State, Ethiopia PDF
Ajabush Dafar 1-13
Entrepreneurship and Market Orientation: Mindset of Indigenous Community PDF
Westim Ratang, Jhon Urasti Blesia 14-21
Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review PDF
Amer Alsalhi, Syed Shah Alam, Fazli Idris 22-32
Resource Schedule of Concrete Fish Pond Construction Using Network Analysis PDF
Akomolafe A. A. 33-43
The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia PDF
Janfry Sihite 44-50
Intercity Bus Passengers’ Perception and Response to In-Vehicle Medication Drug Hawking PDF
Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh 51-57

 

Vol 58 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Effect of Service Quality on Customer Satisfaction: A Case Study of Commercial Bank of Ethiopia Adama City PDF
Alemu Getahun 1-15
Commercialization of Smallholder Pulse Producers in East Gojjam Zone, Ethiopia PDF
Assefa Tilahun 16-24
The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia PDF
Gebergziaher G. Gebremicael 25-35
Profitability and Marketing Efficiency of Smoked Fish: An Empirical Evidence from Ondo State, Nigeria PDF
Taiwo Adedeji, Foluso Osundare, Abiodun Ajiboye 36-42
Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry PDF
Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila 43-50
Camel Milk Value Chain in Kenya: A Review PDF
Tura Isako, Victoria Kimindu 51-64

 

Vol 59 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges PDF
Amanuel Ayele 1-8
Production and Marketing Trends of Soy Bean in Ethiopia 2001-2017 PDF
Gebre-Egziabher Fentahun 9-14
Multichannel Strategy in Perspective: The Consumer Experience at the Heart of Marketing Policy PDF
Rui Li, Gilles Paché, Carole Poirel 15-25
The Attributes of The Bread Store. A Case Study @BreadtalkIndo PDF
Arissetyanto Nugroho 26-31
The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. PDF
Arissetyanto Nugroho 32-36
Analysis of Destination Image, Tourism Object, and Infrastructure Effect on Tourism Visiting Intention to Wamena (A Case Study of Tourism Development Planning in Wamena) PDF
Tine Yuliantini, Deden Kurniawan, Dadan Ramdani 37-46

 

Vol 60 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia PDF
Bewunetu Zewude 1-8
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 9-17
Examining Consumer-Purchasing Behaviour Towards Valuable Sportswear Brands: The Social Representation Theory Perspective PDF
Yahya Manna 18-29
An Examination of Influence of Competition on Destination Marketing Performance by Public Organizations in Kenya PDF
Wacira Ann Wambui, Peter Mwaura, John Tanui 30-39
Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya PDF
Willis Otuya 40-55
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 56-65

 

Vol 61 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana PDF
Godfred Bugyei 1-8
The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia) PDF
Yilma Geletu 9-15
Recognizing the Islamic Banking Consumer Behaviour from the Perspective of Product Knowledge, Brand Awareness and Attitude PDF
Dudi Permana 16-22
An Integration of Indonesian Market for Gree Coffee: A Review from Exported and Imported Market Outlook on the Major Exported Countries PDF
Agustina S. Mori Muzendi, Rina Oktaviani, Dedi Budiman Hakim 23-32
Exploring Extended Nomological Network of Antecedents, Moderators, and Consequences of Brand Love PDF
Muhammad Asif Khan 33-45

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Vol.54, Vol.55, Vol.56 (2019) Journal of Marketing and Consumer Research

Vol 54 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Drivers of Bank /Branch Switching Intentional Behaviour in Retail Banking: Evidence from Indian Banking Customers PDF
P.K. Agarwal 1-12
Farmers Market Participation Decision and Intensity of Participation in Butter and Cheese Marketing: The Case of Loma Woreda, Dawuro Zone Southern Ethiopia PDF
Betela Beyene 13-23
Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya PDF
Joseph K. Kirui 24-36
Innovation in Repackaging Can Change the Whole Perception on the Product PDF
Zoha Raza, Danish Ahmed Siddiqui 37-50
Developing Marketing and Advertising Strategies Through Disruption Philosophy PDF
N. Delener 51-56
Omnichannel Development within the Pakistani Fashion Retail PDF
Syed Muhammad Abbas Rizvi, Danish Ahmed Siddiqui 57-87
Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia PDF
M Yusuf S Barusman, Ferdinan . 88-96
Product Attractiveness and Consumers’ Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. PDF
Etim, Glory Sunday 97-106
Measuring the relationship among Digital Marketing Expenditure and Profit of women luxury clothing Brands in Pakistan PDF
Sadaf Mustafa, Ayesha Fareed, Faryal Ikram 107-112

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ISSN 2422-8451

 

Vol 55 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Influence of Demographic Variables on Consumer Ethnocentrism: Case of Rajasthan, India PDF
Khushbu Agarwal 1-9
Wheat Production, Marketing and Consumption in Ethiopia PDF
Regasa Dibaba 10-19
Literature Review on Branding Higher Education in Ethiopia PDF
Daniel Sulamo Ombamo 20-25
Moderating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions PDF
Sana Najib, Danish Ahmed Siddiqui 26-41
The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) PDF
Mathewos Yure Dangisso 42-53
Fast Food Trend Analysis by Evaluating Factors Leading to Customer Satisfaction PDF
Mahnoor Farooqui, S Khuram Khan Alwi 54-70
THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT PDF
Erna S. Imaningsih 71-78

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Vol 56 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda PDF
Dame Yemane Adula 1-6
Application of Customer Relationship Management Practices in the Industrial Process PDF
Uma Shankar Singh 7-12
The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia PDF
Esraa Alfeel, Zaid Ahmad Ansari 13-22
The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase PDF
Yuni Astuti, Christina Catur Widayati 23-32
Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia PDF
Yidnekachew Wondimu Zewde 33-45

 

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Vol 44 (2018) Journal of Marketing and Consumer Research

Vol 44 (2018)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Analyzing Relationship Between Corporate Social Responsibility and Customer Loyalty for Beverage Consumers: A Case Study PDF
Muhammad Nazam 1-7
The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products PDF
Lamesgin Ayele Tizazu 8-17
Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone PDF
Bizualem Assefa Gashaw 18-28
How A Born Global Firm Does Its International Marketing Through Social Media PDF
Anayat Ali 29-37
Factors Affecting Consumers’ Attitudes Towards SMS Advertising PDF
Abdelrahim Qousa, Rushdy Wady 38-47
Influence of Brand Assets on the Choice Criteria of FMCG Products Among Bcom Students of the University of Nairobi PDF
Justus M Munyoki, Lydia Kerubo Mwai 48-57
The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product PDF
Heni Iswati 58-73
Factors Influencing on the Mothers’ Brand Choice in Baby Milk Formula: A Study in Vavuniya District, Sri Lanka PDF
Pavithra S 74-80
Corporate Social Responsibility in Purchasing and Firm Performance PDF
Chompunoot Duangjan 81-85

 

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Vol 35 (2017) Journal of Marketing and Consumer Research

Vol 35 (2017)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction PDF
Pape Alioune DIOP, Allan Gueye Manė 1-9
Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry PDF
Onuoha A. Onuoha, Doris Nnenanya 10-16
Exploratory Study on Consumers’ Motive to Accept Mobile Marketing in the Emerging Market; Tanzania PDF
Wang Xu Hui, Haji, Nuru Maulid, Zhang Yang 17-29
Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television PDF
Renjith Kumar.R 30-36
Assessment of Honey Marketing System and its Value Chain in Three Selected Woredas of Tigray Region, Ethiopia PDF
Atsbaha Hailemariam 37-47
Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka) PDF
Sampath Siriwardena, D.A.C. Silva 48-58

 

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Vol 34 (2017) Journal of Marketing and Consumer Research

Vol 34 (2017)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia PDF
Sintayehu Shibru 1-4
Factors Affecting Milk Market Supply and Level of Supply by Smallholder Milk Producers: The Case of Dessie Zuria District, South Wollo Zone, Ethiopia PDF
Ali Tegegne 5-15
Dairy Production and Marketing Systems of Smallholder Farmers: The Case of Urban and Pre-urban of Guto Gida and Bako Tibe Districts, Western Oromia, Ethiopia PDF
Kifle Degefa 16-22
Factors Affecting Onion Market Outlet Choices in Ejere District, West Shoa Zone, Oromia Region of Ethiopia PDF
Addisu Hailu 23-30
Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance PDF
Sarbapriya Ray 31-35
An Assessment of Dano Milk Radio Advertisement on Buying Behavior of Residents of Port Harcourt Local Government, Rivers State, Nigeria PDF
Emmanuel O.U. Ikpegbu, Ben-Collins Emeka Ndinojuo, Eric Godam Gbeneka, Yeibo Edward Diegbegha, Andrew Ike Onyekasor 36-42
Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town PDF
Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi 43-49
Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty PDF
Art T. Weinstein, Donovan A. McFarlane 50-56

 

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Vol.31, Vol.32, Vol.33 (2017) Journal of Marketing and Consumer Research

Vol 31 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria PDF
Bintu Mustapha 1-6
Marketing of Agricultural Perishable Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India PDF
Sarbapriya Ray 7-13
Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi PDF
Aurangzeb . 14-21
Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior PDF
Yasir Karim 22-27
Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? PDF
M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem 28-34
Leveraging on Consumer Ethnocentrism: A Potential Strategic Tool for Future Marketers PDF
Sheeraz Tantray 35-41

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Vol 32 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Beef Cattle Production Systems, Marketing and Constraints in Ethiopia PDF
Matawork Milkias Gobena 1-7
Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria PDF
Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael 8-14
The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe PDF
Douglas Chiguvi, Sihlobo Nyoni 15-19
Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali 20-28
Market Condition and Regional Development Planning in Ekiti-State, South Western Nigeria PDF
Okosun, Senator Endurance 29-36
Market Integration and Price Transmission in Poultry Products Markets of Punjab, Pakistan PDF
Sajid Karim 37-43
Fundamentals of Cattle Marketing in Homa Bay County, Kenya: Analyzing Market Intermediaries, Price Formation and Yield Performance PDF
Obama Moses Ouma 44-55
Determinants of Intensity of Market Participation of Smallholder Mango Producers: The Case of Boloso Bombe Woreda, Wolaita Zone, Southern Ethiopia PDF
Takele Honja 56-63
Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya PDF
Rachael Wairimu Macharia, Francis N. Kibera, J. N. Munyoki, Mary .W. Kinoti 64-78

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Vol 33 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha PDF
Subash Chandra Nath 1-12
Determinants of Higher Education Student Satisfaction: Evidence from Dire Dawa University, Ethiopia PDF
Dawit Daniel 13-18
Online Shopping Behaviour among Students with Special Reference to Ludhiana, Punjab, India PDF
Pawan Kumar, Kanchan 19-24
Testing Tea industry’s Economic Wellbeing in India PDF
Sarbapriya Ray 25-33
The Impact of Brand Awareness on The consumers’ Purchase Intention PDF
Zarlish Shahid 34-38

 

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Vol 30 (2016) Journal of Marketing and Consumer Research

Vol 30 (2016)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Chinese Brands Emerging in Africa PDF
Aminu Gariba, Yu Jun Ying 1-8
Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia PDF
Shambel Bekele 9-15
The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan PDF
Ali Falah al-zoubi, Awatif Younis 16-23
Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Pakistan PDF
Abdul Haseeb Chaudhary 24-31
Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods PDF
Bo Yang, Jianzhong Chou 32-41
Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions PDF
S. Harish Babu 42-45
A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail 46-58
The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto 59-68
The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement PDF
Allan Gueye Mane 69-79

 

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Vol 29 (2016) Journal of Marketing and Consumer Research

Vol 29 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Assessment of Beef Cattle Fattening and Marketing System and Contribution to Household Food Security in Case of Lemmo Woreda, Hadiya Zone, Southern Ethiopia PDF
Amistu K 1-10
Economic Assessment of Sugarcane Production and Its Marketing Constraints in Sindh, Pakistan PDF
Moula Bux Peerzado 11-17
Corporate Social Responsibity in the Universities PDF
ArvinLucy Onditi 18-23
Economic Analysis of Milk Marketing in Sindh Province: A Case Study of District Dadu PDF
Riaz Hussain Jamali 24-36
Green Marketing and Consumer Satisfaction PDF
ArvinLucy Onditi 37-45
Household Dairy Production System, Marketing and Constraints in Ethiopia PDF
Matawork Milkias Gobena 46-52
Customers’ Involvement and Retention of Deposit Money Banks in Port Harcourt PDF
N. Gladson Nwokah, Elizabeth L. Poi 53-66
Analysis of Influence Factors Reference to Personal and Group Decision to Purchase and Customer Satisfaction Brand Honda Motorcycle in Pekanbaru PDF
Deny Danar Rahayu 67-78
ANALYSIS OF EFFECT OF BRAND PERSONALITY AND SALES PROMOTION OF BRAND EQUITY AND IMPLICATIONS ON THE DECISION TO CHOOSE CANDIDATES FOR GOVERNOR IN RIAU PROVINCE PERIOD 2013-2018 (Empirical Studies in 2013 from the Perspective of Political Marketing) PDF
Gatot Wijayanto, H. Restu, Raden Lestari Ganarsih 79-88

 

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Vol 28 (2016) Journal of Marketing and Consumer Research

Vol 28 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Challenges and Prospects of Agricultural Marketing in Konta Special District, Southern Ethiopia PDF
Tesfaye Hailu 1-7
Cartography of Gray Market: Antecedents, New Insights and Future Agenda PDF
Aries Heru Prasetyo, Jersan Hu 8-14
Antecedents of Consumer’s Purchase Intention of Counterfeit Luxury Product PDF
Abdul Haseeb, Anum Mukhtar 15-25
Why Customers Switch the Service Provider? A Critical Issue PDF
Masoud lajevardi 26-36
Exploring the Missed Opportunity of Moringa Marketing in Dire Dawa City Administration: An Empirical Based Analysis PDF
Mulugeta Girma 37-47
Structure Conduct and Performance of Milk Market in Sululta Woreda, Ethioipia PDF
Asnakech Kebede Adera 48-54
The Colonial Coffee Compulsion Marketing Policies in Kilimanjaro Tanzania PDF
Somo M.L. Seimu 55-63

 

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Vol 27 (2016) Journal of Marketing and Consumer Research

Vol 27 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Dairy Production and Marketing Systems in Kaffa and Sheka Zones, Southern Ethiopia PDF
Kassa Tarekegn 1-6
Framework of Church Accounting in Nigeria: Pragmatic Examination of the Problems, Prospects and Financial Implications of Proliferation of Churches PDF
Oti, Peter A., Asuquo, Akabom-Ita 7-21
Evaluation of Determinant Awareness Factors for the Purchase Decision of Food Items in Bangladesh: An Empirical Study PDF
Dey MOURI, Bhattacharjee DIPANWITA 22-29
Factors Influencing Customers Buying Behavior PDF
A. ANANDA KUMAR 30-34
Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) PDF
Apuke Destiny Oberiri 35-54
Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya PDF
Catherine Ngahu, Francis Kibera, Peter Kobonyo 55-61
An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria PDF
Amadi, Christan, Essien, Eyo Emmanuel 62-70
Evaluation of Selected Theories as Applicable to Marketing and Consumer Research PDF
Onigbinde Isaac Oladepo, Ojo James Olanipekun 71-80
Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink PDF
Syed Hassan Raza, Sana Noor 81-91
The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David 92-98

 

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