Vol.45 and Vol.46 (2018) Journal of Marketing and Consumer Research

Vol 45 (2018)

 

Vol 46 (2018)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Traditional Vs Smart Electricity Metering Systems: A Brief Overview PDF
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota 1-7
The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya PDF
Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir 8-12
The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization PDF
Jennifer Johnson Jorgensen, Rita Kean 13-23
Bilateral Trade Analyses Between China and East African Community Countries PDF
Paula Jeanne Ihirwe, Godwin Norense Osarumwense Asemota, Samuel Bimenyimana 24-32
Factors of Restaurant Brand Equity and Their Impact on Brand Reputation PDF
Iram Ramza 33-41
Relationship of Demographic Factors and Impulse Buying Behavior of Customers in Pakistan PDF
Zaeema Asrar Mohiuddin 42-46
Assessing the Effects of Corporate Social Responsibility of Multinational Oil Companies on Riverrine Communities in Rivers State of Nigeria PDF
Osagie Leslie Uwabor, Joseph I Uduji, Ogemdi Nneoma Ezenta 47-61
Factors Affecting Saudi Customers’ Attitude Towards Social Media Advertising PDF
Khald Alatawy 62-69
The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider 70-77
The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) PDF
Triyani Budyastuti, Diah Iskandar 78-83
Geofencing in the GCC and China: A Marketing Trend That’s Not Going Away PDF
Fadye Saud AlFayad 84-98

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 13 (2015) Journal of Marketing and Consumer Research

Vol 13 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
An Investigation of the Relationship among Perceived Organizational Support, Perceived Supervisor Support, Job Satisfaction and Turnover Intention PDF
Sintayehu Ambachew Worku 1-8
AN ANALYSIS OF THE MARKETING OF ONION IN MONGUNO LOCAL GOVERNMENT AREA OF BORNO STATE, NIGERIA PDF
Sulumbe, I.M, Shettima, B. G., John, T. B. 9-13
Consumers’ Perception on Online Shopping PDF
R. Shanthi, Desti Kannaiah 14-20
Economic analysis on production and marketing of Chilli in Mokokchung District of Nagaland# PDF
Sashimatsung Giribabu 21-38
Regulatory Activities of National Agency for Food, Drug Administration and Control (NAFDAC) and Compliant Buying Decision Of Low and Medium Income Earners in South-East, Nigeria: The Packaged Water Context PDF
Asiegbu, Ikechukwu F., Ogbuji, Chinedu N. 39-49
THE IMPACT OF MARKETING CAPABILITY AND DIVERSIFICATION STRATEGY ON PERFORMANCE. PDF
Sulaimon Adeola A., Ogunkoya Olufemi A., Lasisi Jubril O., Shobayo Peter B. 50-59
CONSUMER BEHAVIOUR IN TOURISM INDUSTRY OF PAKISTAN PDF
Zohaib-ur-Rehman Muhammad Ashar Asdull 60-69
Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers PDF
Negar Mesbahi Jahromi, Mehrdad Bahremand Somayeh Akhavan Darabi 70-79
Study of Relationship between Behavioral Characteristics and Demographic of Customers and Their Expected Advantages in Smart Cellphone Market PDF
Negar Mesbahi Jahromi Somayeh Akhavan Darabi, Mehrdad Bahremand 80-93
Brand Activation: A Theoretical Perspective PDF
Rashid Saeed Hashim Zameer, Sajid Tufail Iftikhar Ahmad 94-98
CUSTOMER SERVICE INTEGRATION AND BUSINESS PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA PDF
Didia J. U. D, N. Gladson Nwokah 99-108

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451