Vol.45 and Vol.46 (2018) Journal of Marketing and Consumer Research

Vol 45 (2018)

 

Vol 46 (2018)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Traditional Vs Smart Electricity Metering Systems: A Brief Overview PDF
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota 1-7
The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya PDF
Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir 8-12
The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization PDF
Jennifer Johnson Jorgensen, Rita Kean 13-23
Bilateral Trade Analyses Between China and East African Community Countries PDF
Paula Jeanne Ihirwe, Godwin Norense Osarumwense Asemota, Samuel Bimenyimana 24-32
Factors of Restaurant Brand Equity and Their Impact on Brand Reputation PDF
Iram Ramza 33-41
Relationship of Demographic Factors and Impulse Buying Behavior of Customers in Pakistan PDF
Zaeema Asrar Mohiuddin 42-46
Assessing the Effects of Corporate Social Responsibility of Multinational Oil Companies on Riverrine Communities in Rivers State of Nigeria PDF
Osagie Leslie Uwabor, Joseph I Uduji, Ogemdi Nneoma Ezenta 47-61
Factors Affecting Saudi Customers’ Attitude Towards Social Media Advertising PDF
Khald Alatawy 62-69
The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider 70-77
The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) PDF
Triyani Budyastuti, Diah Iskandar 78-83
Geofencing in the GCC and China: A Marketing Trend That’s Not Going Away PDF
Fadye Saud AlFayad 84-98

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol.42 and Vol.43 (2018) Journal of Marketing and Consumer Research

Vol 43 (2018)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Impact of the Extended Marketing Mix elements on Customer Service in the Insurance industry in Botswana PDF
Douglas Chiguvi, Zenzo. D. Dube 1-7
The Relationship Between Student Orientation and Trust in Higher Education PDF
Halimatussakdiah ., Abd. Rahman Lubis, Mirza Tabrani, Shabri Abd. Majid, Nasir . 8-15
The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana PDF
Douglas Chiguvi, Jairus T. Ndoma 16-19
Structured Review of Research Methodologies Applied in Internet Banking PDF
MugdhaYogesh Keskar 20-28
Divergence and Relevance in Advertising Creativity: Theory Testing in the Nigerian Context PDF
Olarotimi, Busayo Anthony 29-38
Determinants of Chickpea (Cicer arietinum L.) Marketed Surplus Among Smallholder Farmers in Humbo and Damot Gale Woredas, Southern Ethiopia PDF
Besufekad Belayneh 39-44
Effects of Internal Marketing on Employees’ Customer Orientation in Ethiopian Airlines PDF
Yibeltal Nigussie 45-54
Determinant of Employees’ Motivation in the Hotel Industry PDF
Haftamu Kahsay 55-62
Consumers’ Attitudes Towards Imported Shoe Products in Ethiopia PDF
YIBELTAL ASCHALE 63-69
Service Quality from Customer Perception: Comparative Analysis between Islamic and Conventional Bank PDF
Qaisar Ali 70-82
Rice technology and its market value in Guinea: A case of Faranah Prefecture PDF
Siba Kolin Koivogui, Umuhoza Karemera Josiane Noella, Emmanuel Tolno 83-93
Influence of Microfinance Banks’ Service Quality Dimensions on Customers’ Satisfaction in South-south, Nigeria PDF
Ugbaja, Ifeoma, Mary, Abdulkarim, Musa 94-104

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

 

Vol 42 (2018)

Vol 34 (2017) Journal of Marketing and Consumer Research

Vol 34 (2017)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia PDF
Sintayehu Shibru 1-4
Factors Affecting Milk Market Supply and Level of Supply by Smallholder Milk Producers: The Case of Dessie Zuria District, South Wollo Zone, Ethiopia PDF
Ali Tegegne 5-15
Dairy Production and Marketing Systems of Smallholder Farmers: The Case of Urban and Pre-urban of Guto Gida and Bako Tibe Districts, Western Oromia, Ethiopia PDF
Kifle Degefa 16-22
Factors Affecting Onion Market Outlet Choices in Ejere District, West Shoa Zone, Oromia Region of Ethiopia PDF
Addisu Hailu 23-30
Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance PDF
Sarbapriya Ray 31-35
An Assessment of Dano Milk Radio Advertisement on Buying Behavior of Residents of Port Harcourt Local Government, Rivers State, Nigeria PDF
Emmanuel O.U. Ikpegbu, Ben-Collins Emeka Ndinojuo, Eric Godam Gbeneka, Yeibo Edward Diegbegha, Andrew Ike Onyekasor 36-42
Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town PDF
Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi 43-49
Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty PDF
Art T. Weinstein, Donovan A. McFarlane 50-56

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol.31, Vol.32, Vol.33 (2017) Journal of Marketing and Consumer Research

Vol 31 (2017)

 

Vol 32 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Beef Cattle Production Systems, Marketing and Constraints in Ethiopia PDF
Matawork Milkias Gobena 1-7
Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria PDF
Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael 8-14
The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe PDF
Douglas Chiguvi, Sihlobo Nyoni 15-19
Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali 20-28
Market Condition and Regional Development Planning in Ekiti-State, South Western Nigeria PDF
Okosun, Senator Endurance 29-36
Market Integration and Price Transmission in Poultry Products Markets of Punjab, Pakistan PDF
Sajid Karim 37-43
Fundamentals of Cattle Marketing in Homa Bay County, Kenya: Analyzing Market Intermediaries, Price Formation and Yield Performance PDF
Obama Moses Ouma 44-55
Determinants of Intensity of Market Participation of Smallholder Mango Producers: The Case of Boloso Bombe Woreda, Wolaita Zone, Southern Ethiopia PDF
Takele Honja 56-63
Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya PDF
Rachael Wairimu Macharia, Francis N. Kibera, J. N. Munyoki, Mary .W. Kinoti 64-78

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

 

Vol 33 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha PDF
Subash Chandra Nath 1-12
Determinants of Higher Education Student Satisfaction: Evidence from Dire Dawa University, Ethiopia PDF
Dawit Daniel 13-18
Online Shopping Behaviour among Students with Special Reference to Ludhiana, Punjab, India PDF
Pawan Kumar, Kanchan 19-24
Testing Tea industry’s Economic Wellbeing in India PDF
Sarbapriya Ray 25-33
The Impact of Brand Awareness on The consumers’ Purchase Intention PDF
Zarlish Shahid 34-38

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 30 (2016) Journal of Marketing and Consumer Research

Vol 30 (2016)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Chinese Brands Emerging in Africa PDF
Aminu Gariba, Yu Jun Ying 1-8
Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia PDF
Shambel Bekele 9-15
The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan PDF
Ali Falah al-zoubi, Awatif Younis 16-23
Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Pakistan PDF
Abdul Haseeb Chaudhary 24-31
Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods PDF
Bo Yang, Jianzhong Chou 32-41
Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions PDF
S. Harish Babu 42-45
A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail 46-58
The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto 59-68
The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement PDF
Allan Gueye Mane 69-79

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 27 (2016) Journal of Marketing and Consumer Research

Vol 27 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Dairy Production and Marketing Systems in Kaffa and Sheka Zones, Southern Ethiopia PDF
Kassa Tarekegn 1-6
Framework of Church Accounting in Nigeria: Pragmatic Examination of the Problems, Prospects and Financial Implications of Proliferation of Churches PDF
Oti, Peter A., Asuquo, Akabom-Ita 7-21
Evaluation of Determinant Awareness Factors for the Purchase Decision of Food Items in Bangladesh: An Empirical Study PDF
Dey MOURI, Bhattacharjee DIPANWITA 22-29
Factors Influencing Customers Buying Behavior PDF
A. ANANDA KUMAR 30-34
Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) PDF
Apuke Destiny Oberiri 35-54
Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya PDF
Catherine Ngahu, Francis Kibera, Peter Kobonyo 55-61
An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria PDF
Amadi, Christan, Essien, Eyo Emmanuel 62-70
Evaluation of Selected Theories as Applicable to Marketing and Consumer Research PDF
Onigbinde Isaac Oladepo, Ojo James Olanipekun 71-80
Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink PDF
Syed Hassan Raza, Sana Noor 81-91
The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David 92-98

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451