Vol 34 (2017) Journal of Marketing and Consumer Research

Vol 34 (2017)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia PDF
Sintayehu Shibru 1-4
Factors Affecting Milk Market Supply and Level of Supply by Smallholder Milk Producers: The Case of Dessie Zuria District, South Wollo Zone, Ethiopia PDF
Ali Tegegne 5-15
Dairy Production and Marketing Systems of Smallholder Farmers: The Case of Urban and Pre-urban of Guto Gida and Bako Tibe Districts, Western Oromia, Ethiopia PDF
Kifle Degefa 16-22
Factors Affecting Onion Market Outlet Choices in Ejere District, West Shoa Zone, Oromia Region of Ethiopia PDF
Addisu Hailu 23-30
Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance PDF
Sarbapriya Ray 31-35
An Assessment of Dano Milk Radio Advertisement on Buying Behavior of Residents of Port Harcourt Local Government, Rivers State, Nigeria PDF
Emmanuel O.U. Ikpegbu, Ben-Collins Emeka Ndinojuo, Eric Godam Gbeneka, Yeibo Edward Diegbegha, Andrew Ike Onyekasor 36-42
Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town PDF
Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi 43-49
Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty PDF
Art T. Weinstein, Donovan A. McFarlane 50-56

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol.31, Vol.32, Vol.33 (2017) Journal of Marketing and Consumer Research

Vol 31 (2017)

 

Vol 32 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Beef Cattle Production Systems, Marketing and Constraints in Ethiopia PDF
Matawork Milkias Gobena 1-7
Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria PDF
Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael 8-14
The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe PDF
Douglas Chiguvi, Sihlobo Nyoni 15-19
Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali 20-28
Market Condition and Regional Development Planning in Ekiti-State, South Western Nigeria PDF
Okosun, Senator Endurance 29-36
Market Integration and Price Transmission in Poultry Products Markets of Punjab, Pakistan PDF
Sajid Karim 37-43
Fundamentals of Cattle Marketing in Homa Bay County, Kenya: Analyzing Market Intermediaries, Price Formation and Yield Performance PDF
Obama Moses Ouma 44-55
Determinants of Intensity of Market Participation of Smallholder Mango Producers: The Case of Boloso Bombe Woreda, Wolaita Zone, Southern Ethiopia PDF
Takele Honja 56-63
Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya PDF
Rachael Wairimu Macharia, Francis N. Kibera, J. N. Munyoki, Mary .W. Kinoti 64-78

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

 

Vol 33 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha PDF
Subash Chandra Nath 1-12
Determinants of Higher Education Student Satisfaction: Evidence from Dire Dawa University, Ethiopia PDF
Dawit Daniel 13-18
Online Shopping Behaviour among Students with Special Reference to Ludhiana, Punjab, India PDF
Pawan Kumar, Kanchan 19-24
Testing Tea industry’s Economic Wellbeing in India PDF
Sarbapriya Ray 25-33
The Impact of Brand Awareness on The consumers’ Purchase Intention PDF
Zarlish Shahid 34-38

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 30 (2016) Journal of Marketing and Consumer Research

Vol 30 (2016)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Chinese Brands Emerging in Africa PDF
Aminu Gariba, Yu Jun Ying 1-8
Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia PDF
Shambel Bekele 9-15
The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan PDF
Ali Falah al-zoubi, Awatif Younis 16-23
Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Pakistan PDF
Abdul Haseeb Chaudhary 24-31
Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods PDF
Bo Yang, Jianzhong Chou 32-41
Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions PDF
S. Harish Babu 42-45
A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail 46-58
The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto 59-68
The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement PDF
Allan Gueye Mane 69-79

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 27 (2016) Journal of Marketing and Consumer Research

Vol 27 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Dairy Production and Marketing Systems in Kaffa and Sheka Zones, Southern Ethiopia PDF
Kassa Tarekegn 1-6
Framework of Church Accounting in Nigeria: Pragmatic Examination of the Problems, Prospects and Financial Implications of Proliferation of Churches PDF
Oti, Peter A., Asuquo, Akabom-Ita 7-21
Evaluation of Determinant Awareness Factors for the Purchase Decision of Food Items in Bangladesh: An Empirical Study PDF
Dey MOURI, Bhattacharjee DIPANWITA 22-29
Factors Influencing Customers Buying Behavior PDF
A. ANANDA KUMAR 30-34
Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) PDF
Apuke Destiny Oberiri 35-54
Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya PDF
Catherine Ngahu, Francis Kibera, Peter Kobonyo 55-61
An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria PDF
Amadi, Christan, Essien, Eyo Emmanuel 62-70
Evaluation of Selected Theories as Applicable to Marketing and Consumer Research PDF
Onigbinde Isaac Oladepo, Ojo James Olanipekun 71-80
Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink PDF
Syed Hassan Raza, Sana Noor 81-91
The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David 92-98

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 26 (2016) Journal of Marketing and Consumer Research

Vol 26 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Analysis of Market Prices of Selected Agricultural Commodities in Akwa Ibom State (1996-2014) PDF
Ekanem Abasiekong Etuk, Mfonobong Okokon Effiong 1-6
Structure and Performance of Vegetable Marketing in East Shoa Zone, Oromia Region, Ethiopia PDF
Dawit Setegn Hailegiorgis 7-16
An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria PDF
Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M 17-22
Marketing Strategies Impact on Banking Indusetry (A Case Study of Fidelity Bank of Nigeria Plc) PDF
Ruth Haruna Wazis, Mobayo Olusegun Temitope, Iliya Usmana 23-30
Effect of Brand Equity Dimension on Purchasing Behavior (Case Study: Aroma Bakery and Cake Shop in Medan) PDF
Iskandar M. Pulungan, Ujang Sumarwan, Megawati Simanjuntak 31-39
An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan PDF
Muhammad Mehtab Qureshi 40-58
The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya PDF
Ojala Daphen Otieno 59-64
Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana PDF
Hayford Amegbe 65-72
Procedural Justice Complaints Resolution Strategies and Customer Satisfaction in Kenya’s Insurance Industry PDF
Chepkwony Joel 73-84
Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study PDF
Abu Sadat Mohammed Sayem 85-98
Analysis of Potato Seed Tuber Value Chain: Implication for Private Sector Development: The Case of Small Scale Farmers in Jeldu District of West Shewa Zone, Oromia, Ethiopia PDF
Getachew Biru 99-111
The Impact of Celebrity Endorsement on Consumer Buying Behavior PDF
Humaira Mansoor Malik 112-127

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 24 (2016) Journal of Marketing and Consumer Research

Vol 24 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
RUTH HARUNA WAZIS, AITIYA WAZIS 125-130
A prospective study of research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 24 (2016) Journal of Marketing and Consumer Research

Vol 24 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
RUTH HARUNA WAZIS, AITIYA WAZIS 125-130
A prospective study of research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451