The Internet and International Broadcasting: Towards a Global Public Sphere

Abstract

This paper interrogates the nexus between the internet, international broadcasting and the quest for a sustainable global sphere, especially as it pertains to Nigeria. It examines the importance of shifting from a public to a global public sphere in international broadcasting. ‘Sphere’ in international broadcasting is being constantly re-defined and reviewed on account of the introduction of the internet and new media forms into broadcasting, and which have consequently globalised hitherto ‘localized’ public discussions of issues. The introduction of new communication technologies have considerably expanded the public space for discussions and debates. This paper therefore recommends that Nigeria broadcasting stations that offer international broadcasting services should make more and effective use of new media platforms for their broadcasts as well as properly utilize new communication technologies to package programme contents in order to be more relevant and involved in international broadcasting.

Keywords: International broadcasting, Internet, Global sphere, Public sphere, New media, Nigeria