Strategic Planning Practices: A Key Success of Organization Growth and Development (A Case Study of Dal Group Company Ltd)

Abstract

This paper asks to what extend strategic planning can have effects on organizations growth and development. Taking in consideration the issues that been raised by some researchers; that the strategic planning process tended to be inflexible since it operates in hyperactive changing environment and poorly  adapted to changing environment usually affected organization adversely. The main object of the study was to evaluate the impact of strategic planning on growth and development of manufacturing organizations in Sudan; a country marked by political and economic instability, due to multiple wars and USA economic sanctions, which extended for almost twenty years. More precisely the study focused on Dal Group Company Limited (DGCL).The study has formulated three hypotheses that have more effects on organization growth and development; setting objectives, organization structure, and budget allocations. Data has conducted through questionnaire, interviews, records and observation. Statistical Package of Social Studies (SPSS) has used to test the hypotheses and get results. The findings confirmed that, strategic planning has significant impact on the company growth and development. Therefore, the study revealed that, well implemented strategic planning is effective in an organization growth and development. This underscores the importance roles of strategic management, especially in light of volatile and turbulent environment.

Keywords: Strategic planning, objectives, structure, budget, organization growth.