Significance of Creativity, Innovation and Resource-management in Entrepreneurial Ventures

Zamah Bukhari


The purpose of the study was to determine the significance of creativity, innovation and resource management in entrepreneurial ventures. The study analyzed the relationship of these factors with entrepreneurial ventures. To carry out the research, entrepreneurial ventures from the capital of Pakistan were chosen. Survey based research has been carried out through structured questionnaires to collect the primary data. Statistical analysis of correlation and regression has been performed to determine the strength of association between factors and entrepreneurial ventures. The significant results prove the strong association between creativity, innovation, resource management and entrepreneurial ventures. The results show that sustainability and growth of entrepreneurial ventures is not possible without focusing on innovation and creativity yet at the same time resources are to be managed effectively.

Keywords: Entrepreneurship, Creativity, Innovation, Resource-management, Entrepreneurial Ventures


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ISSN (Paper)2224-6096 ISSN (Online)2225-0581

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