Adoption of Mobile Money Transfer Technology: Structural Equation Modeling Approach

Peter Tobbin, John K.M. Kuwornu

Abstract


In recent years, rapid spread of mobile phones use in the developing countries is as a consequence ofthe introduction of prepaid cards and the fallen prices of mobile handsets. One of such uses is the useof mobile phones in financial services industry. This study investigates the key factors that influencethe Ghanaian consumers' acceptance and use of mobile money transfer technology using keyconstructs from the Technology Acceptance Model (TAM) and Diffusion of Innovation (DoI) theory.We analyzed the data using a Structural Equation Modeling (SEM) to evaluate the strength of therelationship between the constructs. The results were consistent with the key TAM and DoI constructs.

Keywords: Technology Acceptance Model, Adoption, Mobile Money Transfer Technology, Diffusionof Innovation theory, Ghana.


Full Text: PDF

Refbacks

  • There are currently no refbacks.
Download the IISTE publication guideline!

Paper submission email: EJBM@iiste.org

ISSN (Paper)2222-1905 ISSN (Online)2222-2839

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org