The Operational Efficiency and Sustainability of Selected De Luxe Class Hotels in Metro Manila

Maria Margarita P. Cruz

Abstract


For a hotel to survive, it must consistently perform at its most fluid efficiency. Inefficient performance means wastes in the use of hotel inputs that is detrimental in maintaining low operating expenses to sustain survival in the hotel industry. This paper aims to determine the sources of efficiency and sustainability performance of 10 De Luxe Class Hotels in Metro Manila, Philippines accredited by the Department of Tourism from 2005- 2014. The efficiency and productivity of the sample were assessed using slack-based and Malmquist productivity index models of the Data Envelopment Analysis (DEA). The results indicated that an average deluxe hotel was productive and cost efficient. However, technology was obsolete and could cause the downtrend in revenue or tourist visit. It also hinted decreasing returns to scale. Slacks revealed that an average deluxe hotel should reduce its inputs (operating expenses, capital, employees and rooms) wastages to catch up with Pan Pacific Hotel Manila. Regression analysis proved that the De Luxe class hotels are operating at decreasing return to scale. It also reveals that older hotels were not efficient than younger (newly established) hotels. Although not statistically significant, larger hotels were not efficient in their operation than their smaller counterparts. Overall, the De Luxe class hotels’ operation is not sustainable.

 

Keywords: Hotels, DEA, SFA, Total factor productivity, efficiency, resource use


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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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