Ecological Marketing Practices for Creating Competitive Advantage

Abstract

Environment concern and ecological marketing are closely related issues of this current world.. This study will discover practices of ecological marketing through eco labeling, ecological packaging, advertising media of ecological marketing. In recent times traditional marketing activities are fully converted to eco friendly marketing which creates scope for attaining competitive advantage by using eco in every steps of marketing over their competitors.

Keywords: Ecological marketing, Eco Packaging, Eco labeling