A Usability Evaluation Framework for B2C E-Commerce Websites

Abstract

The research aims to findings of quantitative and qualitative analysis of several usability problems of B2C        e-commerce online shopping websites. Here we presented a framework for the usability evaluation process of B2C e-commerce websites. This involved user testing (usability testing, inspection and inquiry) and open source automated tool like Camtasia. The framework was represented by the advantages and disadvantages of these methods in lieu of the specific areas of usability problems. The framework gives proper attention that user testing is good for identifying specific major usability problems related to four areas: navigation, design, the purchasing process, and customer service.

Keywords: Navigation, Design, Purchasing Process, B2C E-Commerce, Framework, Usability Problem